Professional CV
My diverse background in marketing and SEO means that I’m driven to create content that actually converts! I’m proud to be a creative chameleon and tone-changer, let’s work together to find your brand’s voice and create content that truly feels authentic.
Crocs
Copywriter
2022-Present
- Craft compelling copy for marketing campaigns including product launches, email, social media, and web content.
- Collaborate with the design team to ensure visual and verbal alignment in all creative outputs
- Wrote memorable copy for viral global campaigns like Mater, April Fool’s, Chewbacca, and Lisa Frank
- Meticulously edited internal presentations and corporate communications
- Developed interesting and functional product descriptions
- Managed multiple projects simultaneously under tight deadlines, ensuring timely delivery of high-quality content
- Conducted research to understand market trends and customer profiles
- Participated in brainstorming sessions for campaign development and concept creation
Crocs
Copywriter
2022-Present
- Craft compelling copy for marketing campaigns including product launches, email, social media, and web content.
- Collaborate with the design team to ensure visual and verbal alignment in all creative outputs
- Wrote memorable copy for viral global campaigns like Mater, April Fool’s, Chewbacca, and Lisa Frank
- Meticulously edited internal presentations and corporate communications
- Developed interesting and functional product descriptions
- Managed multiple projects simultaneously under tight deadlines, ensuring timely delivery of high-quality content
- Conducted research to understand market trends and customer profiles
- Participated in brainstorming sessions for campaign development and concept creation
Copywriter & Designer
September 2021 – October 2022
- Collaborated with global corporations like Finish Line, JD Sports, Twilio, and BrüMate to create copy and design for digital campaigns, email marketing, print materials, social media, and websites
- Developed content strategies and brand messaging for clients in sectors including fashion, retail, technology, and outdoor recreation
- Worked closely with designers, marketers, and project managers to ensure cohesive and effective campaigns
- Conduct thorough research and interviews to produce accurate, informative, and engaging content
- Designed creative concepts that align with client objectives and target audience preferences.
- Worked closely with clients to refine designs, incorporating feedback, and ensuring final deliverables meet specifications
- Regularly pitch and win new business, maintaining a high client satisfaction rate and repeat business
24 Seven Agency
24 Seven Agency
Copywriter & Designer
September 2021 – October 2022
- Collaborated with global corporations like Finish Line, JD Sports, Twilio, and BrüMate to create copy and design for digital campaigns, email marketing, print materials, social media, and websites
- Developed content strategies and brand messaging for clients in sectors including fashion, retail, technology, and outdoor recreation
- Worked closely with designers, marketers, and project managers to ensure cohesive and effective campaigns
- Conduct thorough research and interviews to produce accurate, informative, and engaging content
- Designed creative concepts that align with client objectives and target audience preferences.
- Worked closely with clients to refine designs, incorporating feedback, and ensuring final deliverables meet specifications
- Regularly pitch and win new business, maintaining a high client satisfaction rate and repeat business
Professional Product Photography .com
Photographer & Stylist
September 2021 – July 2022
- Built, prepped, and styled eye-catching sets to highlight the features of client products
- Arranged symmetrical and clean flat lays for effective product shots
- Photographed client businesses and products on-location and lifestyle settings for brands like Michael’s, Hammond’s Candy, Newton Running, and Climbr
Identified client goals to satisfy their vision while maintaining excellent communication through delivery of digital media- Retouched, color corrected, and digitally enhanced final edited photos
- Excellent organization and professional presentation of client files
- Regularly designed infographics intended for Amazon product pages, encompassing a multitude of unique products for different brands
Professional Product Photography .com
Photographer & Stylist
September 2021 – July 2022
- Built, prepped, and styled eye-catching sets to highlight the features of client products
- Arranged symmetrical and clean flat lays for effective product shots
- Photographed client businesses and products on-location and lifestyle settings for brands like Michael’s, Hammond’s Candy, Newton Running, and Climbr
Identified client goals to satisfy their vision while maintaining excellent communication through delivery of digital media- Retouched, color corrected, and digitally enhanced final edited photos
- Excellent organization and professional presentation of client files
- Regularly designed infographics intended for Amazon product pages, encompassing a multitude of unique products for different brands
Digital Media Manager
January 2020 – May 2021
- Executed & maintained global social media strategy across 115,000 followers on Instagram, Facebook & Pinterest
- Designed compelling cross-platform social media content to keep different customer segments engaged and reinforce brand awareness
- Utilized Adobe Photoshop, Lightroom & Premiere Pro to create beautiful visualizations with engagement in excess of 5,000 likes, comments & shares
- Moderated user content to ensure engagement is appropriate & amplified our brand message
- Responded to DM’s and comments to provide excellent customer service with quick response rates
- Tracked & utilized data across all platforms to understand trends & improve engagement
- Photographed & edited all product photos & behind the scenes photos
- Wrote SEO driven blog content & email campaigns to an audience of 100K+
- Designed, wrote and managed weekly Klaviyo email marketing campaigns
- Monitored KPIs allowing us to effectively pivot our marketing strategy to meet the desires & interests of our customers
- Organized and facilitated weekly team activities to strengthen workplace connections
Seamstress
August 2018 – December 2019
- Managed independent workflow in coordination with a small team of sewists to ensure deadlines were met
- Used custom patterns to hand cut batches of leotards & face masks from spandex, mesh & velvet fabric using shears & rotary cutters
- Assembled cut pieces with pins & appropriate tags with coordinating customer order information
- Completed 50+ cut pieces daily
- Serged face masks for frontline workers & civilians during the COVID pandemic
- Coverstitched batches of leotards with pristine craftsmanship and special attention to color coordination of threads
- Completed 70+ cover stitched pieces daily
- Sewed finish work details like pinches and bows
- Maintained excellent quality and speed consistency across all projects
Luckyleo Dancewear
Luckyleo Dancewear
Digital Media Manager
January 2020 – May 2021
- Executed & maintained global social media strategy across 115,000 followers on Instagram, Facebook & Pinterest
- Designed compelling cross-platform social media content to keep different customer segments engaged and reinforce brand awareness
- Utilized Adobe Photoshop, Lightroom & Premiere Pro to create beautiful visualizations with engagement in excess of 5,000 likes, comments & shares
- Moderated user content to ensure engagement is appropriate & amplified our brand message
- Responded to DM’s and comments to provide excellent customer service with quick response rates
- Tracked & utilized data across all platforms to understand trends & improve engagement
- Photographed & edited all product photos & behind the scenes photos
- Wrote SEO driven blog content & email campaigns to an audience of 100K+
- Designed, wrote and managed weekly Klaviyo email marketing campaigns
- Monitored KPIs allowing us to effectively pivot our marketing strategy to meet the desires & interests of our customers
- Organized and facilitated weekly team activities to strengthen workplace connections
Seamstress
August 2018 – December 2019
- Managed independent workflow in coordination with a small team of sewists to ensure deadlines were met
- Used custom patterns to hand cut batches of leotards & face masks from spandex, mesh & velvet fabric using shears & rotary cutters
- Assembled cut pieces with pins & appropriate tags with coordinating customer order information
- Completed 50+ cut pieces daily
- Serged face masks for frontline workers & civilians during the COVID pandemic
- Coverstitched batches of leotards with pristine craftsmanship and special attention to color coordination of threads
- Completed 70+ cover stitched pieces daily
- Sewed finish work details like pinches and bows
- Maintained excellent quality and speed consistency across all projects
Rounded Digital
Account Manager
May 2018 – August 2018
- Maintained excellent long term client relationships while designing & maintaining their web presence
- Collected & analyzed performance data to share with the customer about triumphs & overcame roadblocks to ensure continued success
- Drove corporate connection through structuring weekly team meetings & internal communications
- Worked seamlessly with a team of web designers on mutual goals to hit deadlines while working as the voice for the clients to realize their vision for the project
Frontend Designer & SEO Copywriter
August 2017 – May 2018
- Wrote corporate literature, press materials & case studies for a multitude of industries like restaurants, hospitality, medical services, software & technology
- Digital media designer acknowledged for an innovative & modern approach to web design using WordPress
- Front end development with a sharpened understanding of SEO & scaling an optimized site structure with an awareness of intended results in search engines
- Interpreted user behavior through analyzing recorded data & compiled reports to critique the site experience to enhance the overall web performance
- Created compelling site content through research, planning & designing media assets- like written copy, images & digital graphics
- Created stunning graphic design work to showcase each client’s unique branding across industries like Restaurants, Chiropractors, Spas, Oil & Gas, and Technology
- Wrote SEO driven website copy & blog content
Rounded Digital
Account Manager
May 2018 – August 2018
- Maintained excellent long term client relationships while designing & maintaining their web presence
- Collected & analyzed performance data to share with the customer about triumphs & overcame roadblocks to ensure continued success
- Drove corporate connection through structuring weekly team meetings & internal communications
- Worked seamlessly with a team of web designers on mutual goals to hit deadlines while working as the voice for the clients to realize their vision for the project
Frontend Designer & SEO Copywriter
August 2017 – May 2018
- Wrote corporate literature, press materials & case studies for a multitude of industries like restaurants, hospitality, medical services, software & technology
- Digital media designer acknowledged for an innovative & modern approach to web design using WordPress
- Front end development with a sharpened understanding of SEO & scaling an optimized site structure with an awareness of intended results in search engines
- Interpreted user behavior through analyzing recorded data & compiled reports to critique the site experience to enhance the overall web performance
- Created compelling site content through research, planning & designing media assets- like written copy, images & digital graphics
- Created stunning graphic design work to showcase each client’s unique branding across industries like Restaurants, Chiropractors, Spas, Oil & Gas, and Technology
- Wrote SEO driven website copy & blog content